E018 | You are not your client ft. Taylor Petrinovich

Today we're talking about two subjects that have been talked about on this show before but it's important we have a refresher... One is the idea of branding, why would you spend money on re-branding your business? and if you do, what does it look like? I chat with Taylor Petrinovich about her recent rebrand and how she's positioning her brand to fit firmly in the high end market. We talk about the all important factor of branding which is that "you are not your client" and that your brand isn't necessarily there to represent your own personal aesthetic or taste, it's there to appeal to your ideal customer. And secondly, I get Taylor to go deep on Instagram for me. Taylor's a wizard on the gram and she gives some fantastic advice to tidy up your feed and streamline your posting workflow to save you time and stress.